About us

BoatZilla is the smartest connection between boats and new owners.

Together with the seller and our marketing technology we form a real team to show the right boat to the right candidate buyer at the right time.

BoatZilla is a new and smart platform to show new and used boats to the right prospect at the right time. We do this with our marketing automation, the use of actionable data, including the surfing behaviour from tens of thousands of visitors from our very popular boating and yachting websites ClubRacer, WaterTrends, ClubRacer.eu, our media partners and social media channels such as Facebook and Instagram.

For digital marketing and SEO BoatZilla works closely with Lucky cookie: the best content marketing and SEO agency in Belgium.

Lucky Cookie also specializes in websites that generate more leads and revenue. That's why we have had our online store made by Lucky Cookie.

BoatZilla distinguishes itself from traditional boat marketplaces by actively smart promoting our boat listings. The large community of ClubRacer is also a very big asset here, something the other marketplaces do not have. Every day we reach more than 20,000 potential buyers.

BoatZilla offers private sellers, boat dealers and brokers a smart platform for online boat trading.

For consumers

  • From dreams, to desire, to research, to decision - BoatZilla makes the boating journey easier.

For private sellers, authorized boat dealers & brokers

  • From automated marketing to deal - BoatZilla makes the seller journey easier.

BoatZilla has over 90% prompted brand awareness with consumers, and attracts circa 100 thousand cross platform visits each month. 83% of these visits come through mobile devices.

How does this work?

At least once a week Eddy Lekens, the Chief Commercial Officer, speaks to a client. Together they come up with new solutions that are important for the seller and at the same time delivering value for the BoatZilla user.

Lekens explains:

"BoatZilla wants to be as native as possible to the user. We really want to be able to go to our user with the right boat at the right time."

In concrete terms, this means if someone is very clearly in the purchase phase of a boat and he or she is using BoatZilla at that moment, he or she receives a suitable offer based on the surfing behaviour on yachting websites and social media. Also in the form of different boats of the same type, length and price.

BoatZilla wants its platform to focus entirely on bringing supply and demand together better.

"We are good at that, we are not a specialist in banking or boat insurances. We really focus on the user who wants to make a good deal. We see BoatZilla as a facilitating party that removes barriers. We want to offer as much convenience as possible to those who buy and sell boats".

Our business

Our purpose is to lead the digitale future of the European boating marketplace. We aim to improve the process of bying and selling boats in Europe, by continually evolving our platform to provide a better experience for consumers, private sellers, brokers and yachtbuilders.

BoatZilla is a 100% digital business. Starting life as classified boating webiste named BoatFinder in 2012, we've grown and evolved alongside our customers. In 2019, we succesfully completed the new marketplace and became a fully marketing-automated boat marketplace, ready for maximizing boat and yacht sales.

Registred in Belgium (Company number: 460825125)

Registred address:
Nederlandlaan 35
2440 Geel
VAT number: BE0460 825 125