Cookie Policy

What are cookies?

Cookies are tiny text files stored on your computer when you visit certain web pages. At BoatZilla we use cookies to keep track of the options you have selected on the website and to remember you when you return to our site.

To get the best BoatZilla experience, you need to have cookies enabled. If you don't wish to enable cookies, you will still be able to use the site but you may not be able to use some of the essential features we offer such as placing an boat advert so we recommend you keep them enabled.

Cookies don't harm your computer. Like other online companies, we use cookies to provide you with more relevant and useful information. We don't store personally identifiable information such as credit card details in cookies we create, but we do use information gathered from cookies to help improve your experience of the website.

We use cookies to personalise content and ads, provide social media features and analyse traffic. We also share information with social media, advertising and analytics partners who may combine it with other information that you've provided to them or that they've collected from your use of their services. By using our site, you consent to our use of cookies. See below for more information about the cookies we use.

Can I opt out?

We do have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to BoatZilla; they will show you different products and services based on what you appear to be interested in. If you'd like to opt out, please go to the Network Advertising Initiative website (opens in a new window - please note that we're not responsible for the content of external websites).

Cookie policy

To make full use of the features on our site you will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.

If your computer is configured to accept cookies we will be able to provide time saving functionality such as:

  • The ability to pre-fill the search form with your postcode, thus preventing the need to input it each time you want to perform a search.
  • The ability to login to your BoatZilla account and place adverts on the site.

However, if you'd prefer to restrict, block or delete cookies from, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser to learn how to change your cookie preferences.

Cookies used on the website

Here is a list of how we use cookies on the BoatZilla website:

Google analytics


We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website to evaluate and develop our Website. This is known as 'digital analytics'. We may also record certain information that customers provide during a Website purchase or other process.

This information allows us to understand individual behaviours and needs more accurately.For more information on how Google uses the data collected via this service, see here:

To opt out of being tracked via Google Analytics, you can also use Google's opt-out browser add-on:

Facebook / Instagram

In their own words:

Facebook gives people the power to share and makes the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet

What does the company do?

Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads

Privacy contact -
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First party cookies

BoatZilla first party cookies used on the website

Registration - Cookies: user, ursid, urss (session), userid, ursa, UpdateAccount, pageParameters

We use session cookies on the BoatZilla website whenever you login. This is done in order to remember who you are, both for your current visit and on return visits, saving you having to login again. We store the following personal details: first name, name and e-mail.

Whenever you are not logged in, we use a non-personally identifiable cookie to understand the number of unique visitors who look at the adverts on the site.

Used and new boat search - Cookies: searches, SearchData, GeoLocation

In order to provide some of the functionality within the new and used boats search sections of our site, we need to store some information in cookies related to the searches you have been performing. For example, whenever you compare different boats or adverts, we need to store the identifiers for those boats and adverts. We store the boat types you have entered for searches to enable us to show you relevant boats in the adverts, and the makes and types of boats you are currently searching. Some of this information may also be used to bring you more relevant display adverts across our site.

Internal tracking - Cookies: pages, PAGE_REF (session)

There are certain product pages that we like to know that you have visited - such as the insurance, finance or car history pages. We record this in a cookie which allows us to provide you with adverts that are more relevant to you through our display advertising.

In addition, we like to understand the response that we are getting to our used boat advertisers on the site, and so we use a cookie to store some information about the search you have performed.


In order to gather feedback from our customers about the site's products & features you will be invited to provide your feedback on occasion by filling in a short survey. Providing feedback to us will enable the BoatZilla team to act on this feedback and improve services and features.